Mining truck makeovers drive important conversations

by Keith Powell
Mining truck with box painted pink.

Pink makes a big statement and opens up the lines of communication on some big issues to boot. — Photo courtesy SMS Equipment Inc.

SMS Equipment Inc. and KMC Mining have partnered to make big statements in support of prostate cancer research, breast cancer research and mental health awareness – unusual, bright, giant, and mobile statements, in fact, that are intended to spark candid conversations.

KMC Mining and SMS Equipment partner in business with trust, candor and support – qualities they are translating directly to the field.  Two off-highway Komatsu truck boxes have been painted pink and blue and affixed with slogans supporting prostate cancer research, breast cancer research and mental health awareness.  Dirk Maritz, VP Business Development, SMS Equipment, says they are intended “to get the message out - ‘Are you ok?’”

Larry Gouthro, SMS Equipment General Manager in Fort McMurray, reflects “the oil sands and this community… is all about giving back and being part of things.  I can see after people seeing these two trucks go to work, asking to see if we can do something similar for them, and we’d love to do that.”  The message is deeply personal for many employees, including Brian Berkshire of SMS Equipment who was diagnosed with Padget’s disease, a form of breast cancer.  “We’re all healthy until something happens”, he says. “It can happen to anyone. Have yourself checked.”

Watch SMS Equipment’s video highlighting this unique industry collaboration and consider booking a screening appointment for yourself today.

About SMS Equipment

As one of Canada’s leading providers of equipment solutions and services for the construction, forestry, mining, and utility industries, SMS Equipment holds a unique position in the industry as a one-stop supplier of a complete range of equipment. The company offers only world-renowned brand names of industrial equipment that meets customers’ standards of reliability and productivity. Partnering with industry leaders, SMS Equipment strives to be the number one solutions provider.

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