How Agnico Eagle Scored Millions in Free Advertising at the Blue Jays World Series Game 7
Heck yeah, Agnico Eagle’s marketing team — absolutely nailed it. 👏
There’s a guy sitting right behind home plate at Game 7 of the Jays vs Dodgers World Series in Toronto, rocking a white-and-gold Agnico Eagle jersey. Millions watching every pitch, every replay, every highlight — and that logo? Impossible to miss.
Agnico Eagle isn’t some random brand either — they’re one of Canada’s biggest and most respected gold producers, with operations stretching from Nunavut to Mexico and a reputation for building long-term, community-driven mines. And tonight, they’ve struck a different kind of gold: front-row, global-broadcast visibility that most companies would drop seven figures for.
If this was planned (and it sure looks like it), the marketing team deserves full credit — it’s brilliant guerrilla visibility. A perfect mix of national pride, brand consistency, and “right place, right jersey” timing.
That’s not a $500,000 TV spot. That’s a $100 jersey, a great seat, and a world-class awareness play.
Bravo.
