Rock Stars.

How Agnico Eagle Scored Millions in Free Advertising at the Blue Jays World Series Game 7

Agnico Eagle received significant free brand exposure when someone wearing the company's jersey sat prominently behind home plate during Game 7 of the Blue Jays vs Dodgers World Series. The Canadian gold producer's logo was visible to millions of viewers throughout the globally broadcast game, creating marketing value that would typically cost hundreds of thousands of dollars.